See Through It
Our Values and Manifesto
Manipulation Shield
Detects fake urgency, confirmshaming, dark UI, and astroturf in real time.
No tracking, no ads
We monetize subscriptions, not your attention.
Edu free tier
Standard plan free with .edu email to drive campus adoption.
Our Manifesto’s Foundation
Two years ago we watched a 14-year-old in our extended family get talked into a financial decision by a video of someone who never said the words in the video. The voice was real. The face was real. The message was synthetic. By the time anyone caught it, the money was gone — and so, somehow, was the trust between her and her parents.
We are not Luddites. We ship AI in our enterprise product. We use it every day. What we object to is a status quo where the people building the most persuasive software in history feel no obligation to give the people on the receiving end a single tool of defense. Fluidity is that tool. We will give it away to anyone who needs it. Forever.
Seven articles. One promise.
Article I — Who we serve
The person on the receiving end of persuasive technology is our customer, even when they are not the one paying. Where the interests of the buyer and the buyer's audience conflict, we design for the audience.
Article II — We do not monetize attention
We will never sell advertising, sell or rent user data, or operate a "data partner" arrangement. Our software is paid for by the people who use it. A free tier, where we offer one, is a real product and never bait.
Article III — Detection belongs to everyone
Core protection — AI detection, the manipulation lens, the prompt firewall — stays available at no cost to individuals. We will not paywall the ability to tell what is real.
Article IV — We tell the truth about limits
We will state plainly what our tools can and cannot do. We will not imply certainty we do not have, and we will publish our mistakes.
Article V — Privacy by construction
Inspection happens as close to the device as possible. We minimize what we collect, we let you hold your own keys when you ask, and we disclose breaches within 72 hours of confirmation.
Article VI — Interoperability over lock-in
We add a layer; we do not replace your stack or trap your data. Export is a right, not a feature.
Article VII — We are not Luddites
We build and ship AI. Our objection is not to the technology but to an asymmetry: that the people building the most persuasive software in history feel no obligation to arm the people on the other side. We exist to close that gap.
Misinformation relies on you not checking. Now checking is automatic.
— Defog · core principle
The kid in the bedroom. The grandparent on the couch.
Manipulation is not picky. It targets the bored, the lonely, the medicated, the recently bereaved. Most of those people will never read a security blog. Fluidity has to work for them — quietly, with a soft amber label, in the background of a regular life. The college student in their dorm room. The young parent at the dog park (but watch your dog…).
You've inherited enough of this world. Get it.
And then send it to one person you love.